SEO stands for Search Engine Optimisation, and involves structuring/designing a website in order to improve the websiteâ€™s visibility in search engine results.
Given that Google alone drives 50% of the average websiteâ€™s traffic, itâ€™s clear that SEO should be a crucial part of any firmâ€™s online strategy.
Our SEO services include:
- Top Search Engine Listing and Ranking Service.
- Social Media Optimization.
- Pay-per-click Google Ad-words.
- Competition analysis.
- Keyword Ranking Report.
- Effective link targeting strategies
- Consultancy on how to keep your site at the top, long-term
The main pitfall with SEO is that you can be persuaded into spending a lot of money on optimising your site’s code,Â yet the reality is if you design a site with a comprehensive knowledge of how Google works, you can get it very well optimised from day one, which is the approach we taken when we build all our websites.
All the data you really need for traffic reports is in Google Analytics and is completely free of charge from Google; you might want to pay someone to present that data in a better way for you and put a lot of it into plain English – but it shouldn’t be costing you the earth. What makes the biggest difference in where you come in Google is largely unrelated to that – it’s based on inbound links.
If BBC News linked to your site, even if it was horribly optimised for your target keywords, chances are that within 12 hours you’d be top of Google for that search term. Google weight their results mostly on popularity, in the sense that each link to your site is considered a ‘vote’ cast by other websites. The more esteem they hold that website in, the stronger the weight of that ‘vote’. So a good SEO strategy needs to consider where your inbound links are coming from as it’s first priority – you just don’t hear that from a lot of people marketing SEO services as it’s the hardest thing to achieve for a client, as it’s time consuming and involves sending emails and building relationships with people running other websites.
We started a ‘shred’ guitar lessons website back in 2004 called Shredaholic and built it up to become the top ranked site in Google for it’s niche (see link); the way in which we managed to do this was not just by learning how to optimise a site through a lot of effort in design, but mainly by building email relationships with other people running guitar based websites. We can also guide you through this process, and ensure your link exchange strategies deliver the largest benefit possible for the least amount of effort.
You can’t possibly optimise for every search term within your niche, but we can help guide you through the process of choosing the right terms to use, and going about increasing your site’s popularity in the most time productive and cost effective way. With 10 years of experience in search engine optimisation, you can be reassured that with an RB Web Development site, you’ll get results that deliver.
For more information on our SEO consultancy services, just give us a call or use the online contact form.